Research is a vital addition to any B2B and B2C marketing toolkit. Successful companies are developing their business strategy – with the aid of data – to make marketing decisions that drive business growth. Market research works because of the importance of making evidence-based decisions. For insight into the importance of customer research, check out our infographic…
Research can help you navigate the road ahead and identify the best way forward for your business. We have put together the infographic below demonstrating the power of market research, how you can drive sales by acting on the feedback from customers and the growing trend in the way consumers interact with online surveys.
Much of the data has been taken from an article recently published by the Market Research Society (MRS), detailing the growth of the UK research market. For a more in-depth guide on the effective use of online surveys, read this Smart Insights blog on Why Customer Data should shape your Marketing Strategy.
Sections covered in the guide include:
- The Benefits of Collecting Customer Data
- How to Collect Reliable, Honest Feedback
- Designing Effective Online Surveys
Collecting data directly from your customers provides the highest quality insight into consumer behaviour. Digital Strategy Consulting has provided research demonstrating first-party data is a marketers’ top choice for success across key metrics:
• 74% said it gives the greatest insight
• 64% said it offers the highest increase to customer lifetime value
• 62% said it provides the highest lift among data sources
Successful Surveys to Help Shape Marketing Strategy
Online surveys are easy to create in a few simple steps and can provide an integral part of your research and measurement toolkit to help shape marketing strategy. Don’t think about sending surveys just to gather data on customer satisfaction, you can ask as much or as little as you want about any topic.
Our team is ready to help you on your journey to get the most from your research in order to improve productivity and customer satisfaction, please contact us and tell us what you need.