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    The Importance of Online Questionnaire Branding

    Online questionnaire branding is a fantastic way of increasing the value of your questionnaire. In order to understand this, you must first realise why you are running a survey in the first place. There are many benefits to this type of questionnaire, not in the least that they are a fantastic tool for brand improvement, which is why you should always use branded surveys.

    Branding as Advertisement

    By ensuring your logo or brand is visible throughout the survey, you are provided with free advertisement for your company. Visual advertisement is one of the strongest tools available in marketing and studied regularly by psychologists. It seems that if presented with two similar products, we will choose the one we have had visual contact with every time. Hence, through online questionnaire branding, you add this important public relations tool straight away.

    Brand Consultation

    Another very important factor that has added value through online questionnaire branding is that you can ask respondents how they feel about your brand or your logo. It is a great way to redesign the visual aspects of your organisation. This is particularly true when you use it during internal surveys, such as employee engagement situations. Engaged employees are more productive employees and one way to improve this is by giving staff ownership of the brand they represent and that represents them.

    Online questionnaire branding is very easy to do through the right online survey tools and the benefits and added value are countless. So much so in fact, that you may be losing out on powerful tools by not branding your online questionnaire, which would be a waste. For such a simple action, it can exponentially increase the quality and number of responses you get, as well as by default and indirectly increasing your revenues. Considering the difficult financial times we live in today, this is a benefit that cannot be overlooked.

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    About Author

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    Phil Cleave

    Phil is part of the Content team at SmartSurvey and has over 20 years experience in the PR and Comms sector writing for Tech Companies.

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