The problems with the displaying of rating scales are the most frequent hassles in an online questionnaire. That is due to the fact that often survey authors strive to create their own scales, instead of following commonly used and correctly displayed rating scales.
To display rating scales correctly, instead of leaving questions the way they are and trying to create appropriate rating scales, it is better to modify questions to a little extent to make them conforming to common rating scales.
To display rating scales using an online questionnaire maker, the common degrees of scales of acceptability, agreement, appropriateness, awareness, familiarity, likelihood, propriety, etc. should be used. They range from totally unacceptable to totally acceptable, and the five and seven point scales are the common model. It should be noted that scales are used in an online questionnaire to establish customers’ satisfaction or dissatisfaction in order to judge where more efforts are to be exerted to enhance the level of products or services offered. To establish customer satisfaction, responses are given scores which range from negative to positive. Then the results can be analysed.
To display rating scales correctly, survey authors should stick to the general practice and use not only the common scales types, but also the interactive slider rating scales which offer a host of benefits in an online questionnaire. Interactive slider rating scales enable researchers to produce styles for online questionnaire questions and answers which incorporate a wide range of answers, and as their name shows, they are interactive ones.
The correct way to display rating scales, in conformity with the general practice, can be found out in consultations with specialists in the field of composing online questionnaires. With the correct approach to display rating scales, questionnaires will be appealing and enjoy higher response rates for reliable results.