Creating and sending online surveys has never been easier. There are many great survey tools for research, ranging from free to paid plans. We are going to take a look at some of the best and highlight some of the advanced features and benefits they can provide for you…
There are many advantages of gathering feedback from online questionnaires in order to collect insightful, actionable data, including;
- Conducting market research
- Gathering customer feedback
- Gauging employee satisfaction
- Identifying market trends
For any organisation, being aware of what customers want and staying ahead of market trends is going to benefit you commercially. In this article Marketing Donut have looked at 10 way to keep ahead of the competition. Online surveys can help you find out what matters to your customers which, in turn, will allow you to provide better customer service and offer new products or services.
Online survey software can be used for any level of research and is easy to use, meaning you can instantly capture useful information relatively inexpensively. Read one of our earlier blogs that discusses 10 advantages of using online surveys.
Most survey software allows you to connect with your audience almost anywhere and at any time. Mobile responsive surveys mean you can send your surveys by SMS or use Offline Surveys to collect data even if you don’t have an internet connection.
Top 5 Survey Tools for Research
We have listened to what you are telling us about the benefits online surveys provide you. Here we have listed some of the most popular features you have told us you like:
Feature #1 – Built in reporting: Allows you to slice and dice the data you collect using advanced reporting features and export data to Excel, Word, CSV and PDF for further analysis.
Feature #2 – Multiple Question Types: You benefit from being able to choose from a library of question types and customisation tools to get the data you need.
Feature #3 – Free survey maker: One big advantage is that you can sign up for free and get started immediately. You can upgrade if you would like to try some of the advanced features. There is no minimum contract and you can downgrade whenever you need to.
Feature #4 – Easy distribution methods: You like being able to easily reach your target audience with a variety of distribution methods. Mobile optimisation means surveys can be viewed on any platform and can be shared via social media.
Feature #5 – UK Based & Secure: Data security is of paramount importance to you. It’s essential that you meet compliancy regulations concerning collecting customer data. Being ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws are all factors that are non-negotiable.
Capterra, a business software solutions service, recently reviewed the 10 most popular survey software suppliers. In relation to SmartSurvey, they commented that;
“White labelled, mobile optimized for different devices, with thick reporting, there isn’t a must-have box that SmartSurvey doesn’t tick. The design options are all highly accessible to all people, with multi-language options as well as social media promotional integration—for example, you can design your survey and upload it to a company Facebook without hesitation”.
What the Reviewers Said:
Reviewer #1 – “I found this tool really easy to use even though I am not a very technical person. It was intuitive so when I needed more advanced features they were easy to find and use.”
Reviewer #2 – “This is a great product for collecting large amounts of data and it is very easy to use as a researcher. The surveys are easy to design and edit and the guidance is very straightforward to follow. There are a variety of options that ensure that it can be designed to match your needs, which is ideal! I also like that it is user friendly for people taking part in the surveys. Overall, a great online survey product!”
Reviewer #3 – “Survey design is intuitive with a variety of possible question formats. Editing is simple and you can easily check the functionality of your surveys before use. Data collection and export is effective.”
Additional Benefits of Survey Tools for Research
Although survey software providers can’t help you in deciding what questions to ask, they can offer different ways to present the question – choose from single or multiple choice questions, free form textboxes, drop-down menus and more.
By using the logic features, you can make sure you are asking the right questions to the right people. This will help avoid survey abandonment.
Included in the more advanced paid plans, you can even create one survey in as many different languages as you need to! When you have created your survey, your respondents can choose which language they want to answer the survey in.
Many survey requirements can be met with the basic free plans. However, depending on how much customer awareness you want to glean from your data, the more advanced online survey features can open doors to much more insight.
If you would like information on any of the plans featured on our website, please get in touch with our friendly customer support team.