Social media has changed the online community not only because it provide fascinating opportunities for communication, but also because it enables companies in conducting surveys through social network sites. The advantages of survey conducting are obvious – the social sites are a space with lasting visits, which provides enough time for companies to attract the attention of social media users and conduct surveys through social network sites.
Companies which choose the social network sites rely on ads to attract the attention of users of each site. With media such as Facebook, there is a self-service model to be used for displaying ads. Companies which choose conducting surveys through social network sites form ads as invitations to people who are on the media space.
The benefits of the social network sites for conducting surveys are numerous, but one of them is crucial – it is an area where specific audiences can be easily targeted for different surveys. The traditional demographic models can be used, including age, location, gender and other factors, to direct surveys to the people that need to be targeted, and at the same time the surveys will be conducted with a really random sample.
Twitter is one of the social network sites that is rapidly soaring in popularity. Twitter users spend quite a lot of their time in their favourite online space, so it is auspicious to consider Twitter when companies prepare to conduct surveys through social network sites.
Companies which rely on conducting surveys for establishing valuable data are also aware of the fact that a vast number of people use social media on their mobile phones, so when they set out to conduct surveys through social network sites, they also rely on that favourable prerequisite. The vast slice of time people spend in social media is a tremendous factor here.