There are several popular online questionnaire question types. It is important to know when to use each question type in questionnaires, because when a mistake is made in this respect and an incorrect choice is made of online questionnaire question types, respondents can stop halfway through or abandon filling the questionnaire.
Multiple choice questions are highly effective, as being a form of closed question they do not require respondents to give any additional answers. They can be of the select one or the select many type. Multiple choice questions are vastly used in online questionnaires when respondents have to choose among different options, products, etc.
Another popular one of the online surveys question types is the drop down menu question. When there are extensive options which are available for respondents, e.g. countries, or when respondents should select one option from a large group, these questions are the appropriate choice.
Open ended questions also belong to the most popular online questionnaire question types. They are suitable when respondents should be given the opportunities to write their own text, in conformity with the specific questions asked. The answers provided by this type of questions are complex, but they can provide higher insight into customers’ opinions and satisfaction.
Rank order scaling questions are appropriate when a given order of importance should be established, on the basis of respondents’ input. They can either be based on a single attribute, e.g. order of importance when eating in a specific eatery, or they can be based on an item as a whole, compared to similar objects.
Popular online questionnaire question types also include comment box questions. They enable respondents to input their answers into the provided answer field. This is the place for additional information to be provided, to enable respondents to expand on their clear cut answers in greater detail.