The Importance of Keeping Survey Responses Confidential

When conducting online surveys, confidentiality is always an important consideration. Online survey responses must be kept confidential and within the parameters of The Data Protection Act. Reassuring respondents, who are participating in your surveys, that the information they are giving will remain confidential is of the utmost importance and setting their minds at rest about this will improve your survey response rates.

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The Benefits of Using Quality Consumer Panels for Online Research

Businesses have to use all the tools at their disposal to ensure customers are happy with the product and service they receive. Although online research and quality consumer panels have some shortcomings, the benefits generally outweigh the downsides. It is important to understand the drawbacks, so to help, we have put together this Guide to Consumer Panels to help you to better determine whether it is the right tool for your needs…

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SmartSurvey Showcase Software at the British Embassy in Prague

It has been a busy time in the SmartSurvey office! The team were invited to visit the British Embassy in Prague to showcase our products at the British-Czech Smart Data conference. We also attended the Cotswold Life Business Awards lunch to accept an award we won, plus we announced that we were winners in the Corporate Vision 2016 Technology Awards for Best International SaaS Provider 2016 – UK. Phew – all in a week’s work! As you can see we are busy and, therefore, are looking for talented individuals to join our team. Read on to learn more about the opportunities available…

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7 Tips to Help With Your Questionnaire Design

You might think that questionnaire design is rather simple and easy; after all, it’s just a list of questions right? However, a proper questionnaire structure is one of the most vital steps in achieving successful results with your research. A good design will help respondents complete your survey, as you should never underestimate the power of something aesthetically pleasing! Read on to find out how a well-planned format for your survey will improve the accuracy of the data you collect…

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