Finding the Right Respondents for Your Online Survey

Finding the right respondents for your online survey can be the key to successful research! However, it’s not that simple. Collecting data that will provide you with valuable feedback depends on a number of factors. It includes asking the right questions, unbiased and straightforward, choosing the optimal number of questions and of course, finding the right people to take part in your questionnaire. We have assembled some of our top tips for finding the correct respondents…

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10 Tips for Writing Quality Survey Questions

It pretty much goes without saying that quality survey questions are the basis for the success of your online questionnaire. If your objective is to find out the opinions of your customers, then the tactics to achieve that will lie with the creation and distribution of your online survey! We have put together our top 10 tips that will help you design a successful survey to meet your marketing objectives…

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Important Mistakes to Avoid in Online Surveys

You are considering distributing online surveys to gather feedback for your business. Therefore, it goes without saying that you will want to ensure you do not make any mistakes in the design or the creation process. It is generally straightforward for respondents to answer surveys that are well-written. The results that you gather will provide insightful data to help you make smart decisions so it’s worth spending some time finding out how to design the most effective surveys.

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The Value of Market Research

If you want to keep up with trends in the market and stay one step ahead of the competition, then you need to be doing market research! It’s beneficial for any organisation to take a look to see what will drive success and a good place to start is to assess the value of market research. A well-designed online survey is the best method of learning what you are doing well and how you can improve it. Find out more about how to conduct successful market research…

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The Importance of Keeping Survey Responses Confidential

When conducting online surveys, confidentiality is always an important consideration. Online survey responses must be kept confidential and within the parameters of The Data Protection Act. Reassuring respondents, who are participating in your surveys, that the information they are giving will remain confidential is of the utmost importance and setting their minds at rest about this will improve your survey response rates.

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The Benefits of Using Quality Consumer Panels for Online Research

Businesses have to use all the tools at their disposal to ensure customers are happy with the product and service they receive. Although online research and quality consumer panels have some shortcomings, the benefits generally outweigh the downsides. It is important to understand the drawbacks, so to help, we have put together this Guide to Consumer Panels to help you to better determine whether it is the right tool for your needs…

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