surveys

When conducting surveys, it’s sometimes necessary to collect sensitive online survey data. The new General Data Protection Regulations (GDPR) will enforce specific requirements for processing personal data of subjects residing in the EU, and it is essential to abide by the changes.

We often get asked the question - which is more effective, online or paper surveys? In the current eco-friendly climate, you might immediately jump to the assumption that online surveys are a more efficient, cost-effective way to collect data. However, if your target demographic is not receptive to online questionnaires what are your options?

We are delighted to announce that SmartSurvey is shortlisted in two categories of the 2018 Celebrating Small Business Awards for the South West, hosted by the Federation of Small Businesses. We are nominated for Digital Business of the Year and Family Business of the Year.

If you are one of the many companies using online surveys to keep up with consumer trends, it’s important that you are aware of questionnaire fatigue and the different ways to prevent it. With the number of surveys increasing every year, it is key to your success that you make sure you are not wasting your time or marketing budget on collecting data that’s irrelevant.

We are delighted to announce that SmartSurvey has been shortlisted in two categories of the British Small Business Awards 2017 - Online Business of the Year and Small Business of the Year.

Surveys have become a staple tool for obtaining data from a variety of audiences. To obtain actionable data and achieve your stated objectives, it is essential to design a good questionnaire. Designing a survey is an art and requires practice, but by following some simple rules you can collect useful data without encountering some of the common pitfalls of survey design.

A well-designed customer satisfaction survey can provide your organisation with essential insight that will help you compete in today’s competitive market. By listening and acting on feedback you can improve your customer UX which will increase referrals and keep consumers coming back for more.

A Likert scale is an orderly scale from which respondents choose the option that best supports their opinion. It can be used to measure someone's attitude by measuring the extent to which they agree or disagree with a particular question or statement.

Open ended questions allow respondents taking your survey to include more information, giving you, the researcher, more useful, contextual feedback. Open ended questions allow you to better understand the respondent's true feelings and attitudes about the survey subject. Close ended questions, due to their limitations, do not give respondents the choice to truly give their opinions.

Finding the right respondents for your online survey can be the key to successful research! However, it’s not that simple. Collecting data that will provide you with valuable feedback depends on a number of factors. It includes asking the right questions, unbiased and straightforward, choosing the optimal number of questions and of course, finding the right people to take part in your questionnaire. We have assembled some of our top tips for finding the correct respondents…