Political Surveys and Online Polls

Political surveys and online polls have had a bumpy ride since Brexit. But heading into the General Election, the public’s attention is firmly on the polls! Politics can be as unpredictable as the weather but despite that fact, we love to try to predict opinion. Online polls have many benefits, including influencing the decisions made by party leaders, so ignore them at your peril…

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The Value of Market Research

If you want to keep up with trends in the market and stay one step ahead of the competition, then you need to be doing market research! It’s beneficial for any organisation to take a look to see what will drive success and a good place to start is to assess the value of market research. A well-designed online survey is the best method of learning what you are doing well and how you can improve it. Find out more about how to conduct successful market research…

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Human Resources & Employee Satisfaction Surveys

Enabling the Human Resources (HR) department to gather honest feedback is a key part of gauging employee satisfaction. A happy workforce will not only increase retention rates but develop productivity and reduce the costs for recruitment. Online surveys can provide HR professionals with valuable insights that can help them get to grips with some of their main challenges. The use of online questionnaires provides a quick, anonymous option to regularly gather and then securely store confidential feedback. Here are examples of some uses for surveys…

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How to get the Right Survey Audience for your Online Questionnaire

Do you need to reach a specific survey audience, but don’t have the people in your address book? Would guaranteed responses help you with your research? You’ve spent time and resources on designing a state-of-the-art survey, but your efforts will be wasted unless you get the number of respondents needed to meet the survey objectives. Read on to find out how to get targeted audiences to take part in your survey…

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Alton Towers Delight Visitors by using Customer Surveys to find out What Will Make Them Smile (or Scream)

Alton Towers
Customer Surveys

We spoke with the Head of Product Excellence at Alton Towers, to find out how using SmartSurvey helps them improve customer satisfaction. The Resort, operated by Merlin Entertainments, is a theme park, water park, and hotel complex. Read on to find out how customer surveys help to create unique, memorable and rewarding visitor experiences for millions of people… (more…)

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How IKEA Increased Response Rates with SMS Surveys

IKEA
IKEA use SMS Surveys

IKEA is the world’s largest furniture retailer offering a wide range of well-designed, functional home furnishing products at affordable prices. They use SmartSurvey’s advanced survey software to engage with consumers in order to get instant feedback that they can act on to improve long-term customer satisfaction. We spoke with Alastair Ross, Customer Fulfilment Manager about how surveys have helped develop IKEA’s business strategy…
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5 Steps to Create Customer Service Surveys

Last week we posted information on the reasons to use Customer Service Surveys. In this blog, we have compiled an easy to follow guide to demonstrate how to build a short customer focused survey. By surveying your customers, you will be able to measure satisfaction levels and identify any roadblocks that prevent customers making a repeat purchase or recommending you to others. Let’s get started…

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