We often get asked the question – which is more effective, online or paper surveys? In the current eco-friendly climate, you might immediately jump to the assumption that online surveys are a more efficient, cost-effective way to collect data. However, if your target demographic is not receptive to online questionnaires what are your options?
When conducting surveys, it’s sometimes necessary to collect sensitive online survey data. The new General Data Protection Regulations (GDPR) will enforce specific requirements for processing personal data of subjects residing in the EU, and it will be essential to be prepared for the changes.
If you are one of the many companies using online surveys to keep up with consumer trends, it’s important that you are aware of questionnaire fatigue and the different ways to prevent it. With the number of surveys increasing every year, it is key to your success that you make sure you are not wasting your time or marketing budget on collecting data that’s irrelevant.
A well-designed customer satisfaction survey can provide your organisation with essential insight that will help you compete in today’s competitive market. By listening and acting on feedback you can improve your customer UX which will increase referrals and keep consumers coming back for more.
Political surveys and online polls have had a bumpy ride since Brexit. But heading into the General Election, the public’s attention is firmly on the polls! Politics can be as unpredictable as the weather but despite that fact, we love to try to predict opinion. Online polls have many benefits, including influencing the decisions made by party leaders, so ignore them at your peril…
If you want to keep up with trends in the market and stay one step ahead of the competition, then you need to be doing market research! It’s beneficial for any organisation to take a look to see what will drive success and a good place to start is to assess the value of market research. A well-designed online survey is the best method of learning what you are doing well and how you can improve it. Find out more about how to conduct successful market research…
Companies tend to thrive in business when they manage to achieve a consistent rate of happy customers. A customer satisfaction survey is the best tool at your disposal to measure what they like or dislike and how they rate the customer service they received. It is also essential to find out if there is any dissatisfaction and what the reasons for it are.