GetApp recently published its quarterly ranking of the top survey solutions on the market and we are delighted to announce that SmartSurvey is named in the Top 10 of the best survey tools available.
If you are one of the many companies using online surveys to keep up with consumer trends, it’s important that you are aware of questionnaire fatigue and the different ways to prevent it. With the number of surveys increasing every year, it is key to your success that you make sure you are not wasting your time or marketing budget on collecting data that’s irrelevant.
Surveys have become a staple tool for obtaining data from a variety of audiences. To obtain actionable data and achieve your stated objectives, it is essential to design a good questionnaire. Designing a survey is an art and requires practice, but by following some simple rules you can collect useful data without encountering some of the common pitfalls of survey design.
Time is money, so the saying goes, and it should be used as productively as possible. So, sometimes it is useful to re-use surveys that you have spent hours creating. This guide shows you how to save a survey as a template to use again, maybe numerous times, or share with your work colleagues…
A well-designed customer satisfaction survey can provide your organisation with essential insight that will help you compete in today’s competitive market. By listening and acting on feedback you can improve your customer UX which will increase referrals and keep consumers coming back for more.
Open ended questions allow respondents taking your survey to include more information, giving you, the researcher, more useful, contextual feedback. Open ended questions allow you to better understand the respondent’s true feelings and attitudes about the survey subject. Close ended questions, due to their limitations, do not give respondents the choice to truly give their opinions.