We often get asked the question – which is more effective, online or paper surveys? In the current eco-friendly climate, you might immediately jump to the assumption that online surveys are a more efficient, cost-effective way to collect data. However, if your target demographic is not receptive to online questionnaires what are your options?
When conducting surveys, it’s sometimes necessary to collect sensitive online survey data. The new General Data Protection Regulations (GDPR) will enforce specific requirements for processing personal data of subjects residing in the EU, and it will be essential to be prepared for the changes.
It’s a great idea to make New Year’s resolutions. There is no better time than the start of the year to take note of your business practices and spend some time evaluating what is driving success. We thought we would kick off the New Year with a look at how online surveys can help you collect the data you need to manage all business related tasks…
If you are one of the many companies using online surveys to keep up with consumer trends, it’s important that you are aware of questionnaire fatigue and the different ways to prevent it. With the number of surveys increasing every year, it is key to your success that you make sure you are not wasting your time or marketing budget on collecting data that’s irrelevant.
Surveys have become a staple tool for obtaining data from a variety of audiences. To obtain actionable data and achieve your stated objectives, it is essential to design a good questionnaire. Designing a survey is an art and requires practice, but by following some simple rules you can collect useful data without encountering some of the common pitfalls of survey design.
A well-designed customer satisfaction survey can provide your organisation with essential insight that will help you compete in today’s competitive market. By listening and acting on feedback you can improve your customer UX which will increase referrals and keep consumers coming back for more.
Open ended questions allow respondents taking your survey to include more information, giving you, the researcher, more useful, contextual feedback. Open ended questions allow you to better understand the respondent’s true feelings and attitudes about the survey subject. Close ended questions, due to their limitations, do not give respondents the choice to truly give their opinions.
Political surveys and online polls have had a bumpy ride since Brexit. But heading into the General Election, the public’s attention is firmly on the polls! Politics can be as unpredictable as the weather but despite that fact, we love to try to predict opinion. Online polls have many benefits, including influencing the decisions made by party leaders, so ignore them at your peril…