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data analysis

Using Survey Data to Give Context to Analytics

Using Survey Data to Give Context to Analytics

More and more businesses and organisations are using analytics data driven approaches to understand how their customers interact with their products.  The data gathered from how people use your app is important, but it may not be the full picture.  The capabilities of this new field are wide-ranging, and the applications exciting, to the point where some have suggested that older methods like traditional online surveys are obsolete. This overlooks both the limitations of a machine learning...

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3 Tips on how to consider Behavioural Economics in your Online Surveys.

3 Tips on how to consider Behavioural Economics in your Online Surveys.

What, you may ask, is behavioural economics? And how does it relate to online surveys? Behavioural economics (BE), in its most simple form, is the study of irrationality in decision-making. Classical economics pre-supposes that people will behave in a rational way when making purchasing or other financial decisions. In the real world, though, we know that this isn’t really true. Everyone is subject to conscious or unconscious biases that affect their decisions, and this can extend to responses...

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5 Marketing Research ‘Must Haves’ for 2017

There’s no better way to start 2017 than to take stock of emerging trends in today’s continually evolving marketplace and put some best practices in place for the year ahead. Read on to learn about 5 Marketing Research ‘Must Haves’ that will help you meet business objectives during the year...

The Best Survey Tools for Research

Creating and sending online surveys has never been easier. There are many great survey tools for research, ranging from free to paid plans. We are going to take a look at some of the best and highlight some of the advanced features and benefits they can provide for you…

How Research Can Help Shape Marketing Strategy [Infographic]

Research is a vital addition to any B2B and B2C marketing toolkit. Successful companies are developing their business strategy – with the aid of data – to make marketing decisions that drive business growth. Market research works because of the importance of making evidence-based decisions. For insight into the importance of customer research, check out our infographic...

An Online Survey User Guide to Text Analysis

You have had a great response to your survey and gathered valuable insight from respondents who have answered your questionnaire. Now you need to do some text analysis in order to transfer any qualitative responses into actionable data. We are going to walk through the steps of using the text analysis tool and the advantages it can provide when done effectively.  Read on to find out the benefits of grouping your responses into categories and some tips to help you get started …

Net Promoter Score Survey - how can I use it?

Last year we rolled out an update to SmartSurvey to add the functionality to quickly create surveys using the Net Promoter Score survey question. We thought it might be a good time to revisit the benefits of NPS as there is a consensus of opinion that it is a leading indicator of growth, making it a valuable asset to your company! By calculating your customer’s NPS® score, you can learn what they think, how willing they are to recommend your services to others and to generally get a better...

Survey Data Analysis – How To Get More Insight

Survey data analysis can help give you a better understanding of the decisions your customers make and increase the success of long-term business planning. By delving deeper into the data you collect via questionnaires you can gain better insight, which in turn will lead to better decision making.