The Value of Market Research

If you want to keep up with trends in the market and stay one step ahead of the competition, then you need to be doing market research! It’s beneficial for any organisation to take a look to see what will drive success and a good place to start is to assess the value of market research. A well-designed online survey is the best method of learning what you are doing well and how you can improve it. Find out more about how to conduct successful market research…

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Visit us at Civil Service Live in London

We are attending Civil Service Live 2016 in London on Tuesday 12 and Wednesday 13 July!

What is Civil Service Live? I hear you asking: An annual programme of learning events organised by the Cabinet Office, is the answer. And we will be there showcasing how to be more connected to your target audiences through online surveys. Read on to find out more about data storage, security, mobile responsiveness and multi-language features…

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How to get the Right Survey Audience for your Online Questionnaire

Do you need to reach a specific survey audience, but don’t have the people in your address book? Would guaranteed responses help you with your research? You’ve spent time and resources on designing a state-of-the-art survey, but your efforts will be wasted unless you get the number of respondents needed to meet the survey objectives. Read on to find out how to get targeted audiences to take part in your survey…

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Alton Towers Delight Visitors by using Customer Surveys to find out What Will Make Them Smile (or Scream)

Alton Towers
Customer Surveys

We spoke with the Head of Product Excellence at Alton Towers, to find out how using SmartSurvey helps them improve customer satisfaction. The Resort, operated by Merlin Entertainments, is a theme park, water park, and hotel complex. Read on to find out how customer surveys help to create unique, memorable and rewarding visitor experiences for millions of people… (more…)

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How IKEA Increased Response Rates with SMS Surveys

IKEA
IKEA use SMS Surveys

IKEA is the world’s largest furniture retailer offering a wide range of well-designed, functional home furnishing products at affordable prices. They use SmartSurvey’s advanced survey software to engage with consumers in order to get instant feedback that they can act on to improve long-term customer satisfaction. We spoke with Alastair Ross, Customer Fulfilment Manager about how surveys have helped develop IKEA’s business strategy…
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