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    Making Your Online Surveys Mobile Friendly

    Using online surveys as a functional element of your business is a great way to actively engage with customers, and ask them questions whose answers can serve to significantly help with refining your business into becoming much more efficient and responsive to the needs and wants of your customers. With the world becoming so rapidly dependent on the technology of smart phones and other high tech mobile devices, increasingly it makes a lot of sense to format your online surveys so that they will also be compatible with mobile devices. This will allow for both stationary and mobile internet users to easily have access to your survey, no matter where or from what technology they are browsing the internet with. This creates levels of exposure for online surveys that are going to be much more substantive in terms of the results produced by these surveys. For the purpose of providing reasons about why making online surveys mobile friendly is such an effective decision to make, some additional information about doing so will now be presented.

    Reasons for Making Online Surveys Mobile Friendly

    One of the most prominent reasons for making online services mobile friendly is that when people are mobile browsing, it is much more likely that they will be waiting idly for something to happen; perhaps they are waiting to meet a friend, waiting at the doctor's office, or standing in line for a restaurant or some other kind of attraction. Regardless of what a mobile user is actually doing, the fact of the matter is that on many occasions they will have the time to briefly fill out an online survey, assuming it is presented in an attractive and easy to use kind of way. Making your online surveys compatible with mobile browsers is really only half the battle, because doing this only insures that a mobile internet user will be able to view and interact with your surveys, but it does not insure that the survey will be interesting, likable, or effective.

    Making Online Surveys Mobile Friendly Can Boost Results

    For the purposes of data collection and accurate, meaningful survey results, formatting online surveys to be compatible with mobile devices is a great step to take. When these kind of surveys are available on smart phones and other mobile platforms, the amount of people they are exposed to exponentially increases, since the current trends indicate that more and more internet users are moving towards utilising mobile browsers more often than they use a stationary browser that could be found with a desktop or laptop computer. This trend indicates a fundamental shift in the way people access and interact with the internet, which is something that online survey operators should be aware of and be responding to. Any online questionnaire providing outlet who has not formatted their survey(s) to be accessible by mobile technology is putting itself at a severe disadvantage relative to many other survey providers who are already getting ahead of the curve and making sure that any and all online surveys they provide are being made available to mobile internet users.

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    About Author

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    Phil Cleave

    Phil is part of the Content team at SmartSurvey and has over 20 years experience in the PR and Comms sector writing for Tech Companies.

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