In this blog, we turn the spotlight on the features available when using mobile friendly surveys. We look at some powerful attributes the team at SmartSurvey has been updating and refining that will help you get the most out of your market research. Before we get started, ask yourself;
- Is the response rate on the surveys you are sending providing you with enough data?
- Is your ROI increasing in line to meet your objectives?
- Are you reaching your target audience in the most effective way?
If not, read on for more information about how mobile responsive surveys can provide the solutions you need…
Send by SMS
Mobile phone usage has grown rapidly in the last decade. Just look around you, people are glued to their smart phones and tablets at work, in coffee shops or whilst walking down the street. With over 32 million phones being purchased in the UK in 2015, it is clear that the number of people who have access to mobile devices is continually growing. Coupled with the fact that SMS open rates are consistently higher than emails; 98% for SMS compared to 20-30% for email, leads to the simple fact that surveys sent by SMS enjoy high conversion rates and a much faster response time.
Your mobile friendly survey, when opened, will automatically configure with your respondent’s smartphone or tablet and be easy to complete. Compatible with just about any mobile device, all SmartSurvey templates are mobile responsive and require no additional set up – a no-brainer for increasing the reach of your surveys!
Benefits of sending by SMS
Sending a link to your survey by SMS delivers the invite directly into the hands of your potential respondents. You can engage with your target audience whilst they are on the go, enabling you to capture feedback quickly. To improve your brand awareness, you can create customised mobile surveys designed to match your business style guidelines.
Convenient, concise and clear – invite your target audience to take part in your survey in 160 characters or less, it’s as simple as that!
Data collection via offline surveys can be beneficial. Anytime you are unable to access an internet connection, you can use our forms to collect questionnaire responses. SmartSurvey's offline service will store all responses on your mobile device. Once you're connected to the internet again, simply download your information and Bob’s your uncle.
Examples of using Mobile Friendly Surveys
There is a wide variety of ways to effectively use mobile friendly surveys. The most important factor is that you are going to be able to reach your audience immediately, leading to more accurate and meaningful feedback.
- Customer Satisfaction Surveys
Don’t guess when it comes to knowing more about your customers. Find out what they liked and what they didn’t as soon as possible. What would they like more of? How do they rate your performance on providing what they needed? Get real-time results to make the necessary changes fast.
- Market Research
SMS messaging can be advantageous for gathering feedback on products and services, especially at the point of service. By collecting instant feedback, the experience will be fresh in the user’s mind. Consumers will not have started doing anything else, so the survey is less intrusive and the response rate will be greater.
- Event Planning
Event surveys offer a great opportunity to engage with consumers before, during and after events. Gather attendance details and evaluation on the event. Often the best opportunity to gather feedback from attendees is whilst the event is live. Event goers will have a clearer recollection of the experience or product preferences and provide more accurate feedback.
Your brand makes you stand out from the competition, so stay one step ahead by designing themed mobile friendly surveys to match your business brand guidelines. A mobile friendly survey is an opportunity to imprint your brand in the user’s mind and remind them of everything you do for them. Keep everything consistent by customising the background, layout, images, logo, fonts, final re-direct page and even the URL of your surveys or web forms.
With increased response rates and a clear, consistent branded experience, mobile surveys offer smart solutions. If you want more information about these or any other SmartSurvey features, then please contact our friendly support team who can explain all the benefits in more detail.