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    Improve Sales by Creating Customer Satisfaction Questionnaires

    Creating customer satisfaction questionnaires is a modern practice to help improve sales. It is well known by companies that customer satisfaction is of tremendous importance. It matters because it has a direct impact on the profits of companies, and the high satisfaction can help to improve sales tremendously. When customer surveys show the high satisfaction of customers, they mean that the company about which questionnaires are offered has a positive brand image. That image is a strong prerequisite for the boosting of sales.

    It is a well known rule that it costs much less to retain satisfied customers than to find and attract new customers. Creating customer satisfaction questionnaires is a powerful tool that helps to find out the extent of satisfaction and manage to retain customers who gain confidence in the specific company that relies on their feedback; they are bound to stay as customers and help to improve sales.

    There have been numerous examples of companies that have managed to retain customers thanks to the regularly creating customer satisfaction surveys. Businesses that have relied on customer loyalty have seen a pronounced impact on their business and can boast they continue to improve sales by regularly relying on customer feedback regarding their satisfaction.

    There is a popular business rule, known as the 80/20 rule. It means that for the majority of modern companies, 80 percent of their profits come thanks to as little as 20 percent of their customers.

    The ratio helps to highlight how important satisfaction by customers is as a factor that leads to a significant improvement in sales. Surveying customers is a powerful tool to be used to improve sales. The benefits of surveying, to nurture satisfied customers by asking the right customer satisfaction questions, are the basis of profitable and mutually beneficial relationships between companies and customers.

    Types of Questions to Include in a Survey
    Find Out What People Think by Creating Online Surveys

    About Author

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    Phil Cleave

    Phil is part of the Content team at SmartSurvey and has over 20 years experience in the PR and Comms sector writing for Tech Companies.

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