Did you know that you can improve your business by creating a satisfaction survey, which gives you deeper insights into your customers’ needs and desires which, in turn, allows you to create a better and more profitable customer experience? The good news is that it is now easier to do this than ever before thanks to powerful online software such as SmartSurvey which takes care of all the vital components of accumulating customer data so you can put it on autopilot.
Here are some of the ways you can improve your business by creating a satisfaction survey:
1. Identify Areas of Weakness And Reduce Or Eliminate Them.
By sending out a satisfaction survey to your subscribers you can quickly have in your possession, reams of valuable data that will positively change the way you conduct your business. One of the most valuable types of response you can receive is customers letting you know things they don’t like about your website or business. Examples of these may include a complicated checkout process or website that displays poorly on increasingly popular mobile devices. Getting valuable data on just 2 or 3 of these areas of weakness can enable you to make changes that dramatically improve both your profitability and the satisfaction of your customers.
2. Identify Areas of Strength And Do More Of Them.
Leading on from the point above is the fact that it is important to ascertain what your customers like about your business and simply do more of them. You may, for example, learn through survey feedback that your customers thoroughly enjoy the monthly newsletter you send out to them and would prefer the issues to be more frequent. Simple pieces of information such as this can make all the difference to your business and make running a quick 15 minute survey extremely worthwhile.
3. Ask Customers For Changes and Improvements They Would Like.
It is so easy to be caught up in the actual running of your business and the challenges it faces that you overlook easily implementable simple changes and improvements. Asking your customers what changes they would like to see can almost instantly provide you with a wealth of tweaks and changes to make the customer experience better. Showing your customers that you care about them and are responsive to their suggestions also serves to create a more satisfying relationship between you and your buyers. Obviously not every suggestion will be worth acting on, however, some will be and can make a tremendous difference.
4. Understand Your Market Better Allowing You To Serve Them Better.
There is nothing as effective as running a survey to get an accurate snapshot of who your customers really are. When you really understand your customers marketing takes care of itself and the beauty of surveys is you can accumulate all sorts of information including demographic information such as age, occupation, marital status, family size and a whole host of other helpful data.
It is easy to see why so many successful companies – such as HMV, Oracle and DogsTrust – use surveys to improve customer satisfaction and profits. With the right technology available now to allow such helpful information to be gathered cheaply or even freely, there is simply no reason not to let your business take full advantage of it.