Survey data is an essential part of decision-making. It is important that you send surveys from time to time to acquire information from key people - it could be your members of staff, suppliers or the public.
The information collected is useful in drawing projections and calculation of statistical probabilities before making any major choices. On the flip side, though, if online surveys are not used in a wise and strategic manner; they may fetch low response rates.
In reality, people have little time to spare which means you have to go out of your way to lure them into your survey platform. Remember you want them to not only respond to your questions but to do so diligently and appropriately. Here's what it takes to enhance response rates.
- Enhance response rates with these 10 top tips -
* Design your survey in such a way that it seems simple, logical and easy to consume. Ensure clarity and right spacing between different questions (or survey options).
* Use the first page of your survey to capture your audience's attention. Let it (the first page) carry the simplest or the most interesting questions (or any other sorts of questions you think will give your respondents a special reason to sit down and take part in the survey).
* Generalised survey emails may seem illegitimate to the respondent. Be sure to apply proper salutation whilst writing your invitation emails.
* You want to give your audience a reason to go out of their way to take part in your survey. Incentives are always a smart way of attracting high response rates especially from a busy audience. Consider offering free tickets and coupons.
* In as much as you want to grab your target audience's interest, we recommend that you desist from using spam language. Emails sent with words like FREE! WIN! and so on might just be blocked as spam, thereby rendering them useless for their primary role.
* Identify various channels that are likely to attract most response from your audience. Whereas online surveys are widely considered best, some people still prefer postal surveys. Study your audience to know which method is most convenient to them.
* If your survey entails filling of private information, please don't hesitate to reassure your respondents that their information and opinions shall not be shared with a third-party without their consent.
* Simply emailing the survey may not adequately attract meaningful response from the audience. Sometimes, you may need to keep reminding them to consider responding to your survey.
* Where necessary, apply some graphics and/or diagrams. You can use them for aesthetic purposes or to convey some crucial information to your audience.
* Last but not least, always publish the results obtained from your surveys. People who take part in your survey may want to know a thing or two about its overall conclusion and this may even affect their decision to take part in your surveys later.
We hope the ten tips listed above will take your research and decision-making efforts a long way. All the best in everything you do!