Online Survey Advice: Frequently Asked Questions

We regularly receive a range of support questions from both new and existing customers asking for survey advice. We are always happy to cover as much as we can but thought it might be useful to highlight some of the most common questions we get asked. If you have a question or want survey advice from one of our team, please feel free to contact us anytime. In the meantime we hope the following answers to frequently asked survey related questions are useful.

Our top 6 FAQs for online survey advice


Question 1: Can I set up my own branded URL for surveys?

Branded URLs are setup for a range of reasons, the most common is to increase the ‘trust factor’. A URL that has brand recognition with an existing website domain will increase the chance of it being clicked. Creating your chosen URL will require some simple work on your side to setup the domain but we are on hand to help. It is really straight forward and can be well worth the effort. Please note that this feature is only applicable to Business and Enterprise users.

Question 2: What is Skip Logic?

Skip Logic is a feature that takes your respondents through certain paths within a survey, based on how they answer previous questions. This can increase completion rates, as users are only asked relevant questions.

For skip logic to work effectively, our survey advice would be to create a questionnaire with more than one page, as you can’t filter respondents through questions within the same page. We advise planning out your survey before you start building it, especially if you want to apply skip logic.

An example of Skip Logic

A survey has been setup by a clothing company to gather information from their customers, there are four pages in total:

  1. Gender
  2. Male clothing sizes
  3. Female clothing sizes
  4. Contact details

The company is sending this survey out to a mixed demographic, so they will need to use Skip Logic to filter their respondents to the relevant questions. This is done by applying Skip Logic rules to the first question.

The first rule will be set so that if a customer selects ‘Male’ then they will proceed to page two (Male clothing sizes), but will skip page three (Female clothing sizes).

Alternatively, if a customer selects ‘Female’ then they will skip page two (Male clothing sizes) and jump straight to page three (Female clothing sizes).

So, by adding just two simple Skip Logic rules, this company now has a survey tailored for their customers. Please contact us if you would like a free demo.

Question 3: What options do I have for exporting survey data?

Data can now be gathered and exported in a range of forms to suit many types of software. Our survey advice provides you with the option to export data either manually or via a scheduled report on a daily, weekly, monthly or just one off basis. You can export to CSV (Excel), Individual Responses to MS Word, Summary Data to Excel, Summary Reports to MS Word, Cross Tab Reports.

We suggest only exporting the data that you need and in a form that it can be easily analysed. At the start of your research, think about what data is likely to be produced and in what form you want to review it.

Question 4: How can I use the Filter Tool?

Survey advice (1)
FAQs: Online Survey Advice

If you need to breakdown your data, you can use our filtering tool to segment your survey responses by specific options.

Filter by Question and Answer – This section allows you choose a question and answer(s) to filter the data by. Each rule is limited to one question, however, you can apply multiple answers per rule, if they are part of the same question.
Filter by Date Completed – This type of filter allows you to apply a date range to your results.

Filter by Unique ID – If you have used unique ID’s with your survey links, then this filter type allows you to break down the data by unique ID.

Filter by Variables – If you have passed custom variables through your survey link, then this feature allows you to filter the data based on variables.

Filter by Contact List Data – If you have sent your survey out via a contact list, then this feature would allow you to filter your results based on column data.

Question 5: How to order a Live Audience panel

Do you want to reach a specific target audience promptly but don’t have all the contacts on hand? Using a live audience service will help you get in front of your target audience instantly, you can even choose the demographics. If you already have a paid account you can access our live audience tool instantly.

If you want to purchase responses using a consumer panel, visit the ‘collect’ page of your survey and ‘Click on Buy Responses’.

An order form will open, allowing you to select your target audience criteria. When you have selected your panel, click on Order Summary.

If the details for your order are correct then you can complete the order by clicking on Place Order.

Question 6: How to analyse partial responses

Unfortunately, not everyone will complete your survey, but that does not mean their input is lost. You can still include their partial responses in your reports. Including partial responses in your reports is quick and easy, you simply need to follow these simple survey advice steps.

  • Login into your account
  • On ‘My Surveys’ page, click Results next to the survey with partial responses
  • Click on the Partial number.
  • Click Force Complete Response to mark the partial response as complete
  • Once you have confirmed the action, you will see that the response has been moved to the completed responses section

This process will only export the partial responses, leaving them marked as partial within the account. It is also possible to export all of the partials.

We hope you have found this survey advice useful. If you have any other questions or would like further advice, please get in touch with our friendly support team. Simply visit our Contact Page or callus on 0800 0937 822.

Get started and create your first survey

If you would like a demo from one of our friendly team members then please request a demo, or you can call us on 0800 0937 822.


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