If you are one of the many companies using online surveys to keep up with consumer trends, it’s important that you are aware of questionnaire fatigue and the different ways to prevent it. With the number of surveys increasing every year, it is key to your success that you make sure you are not wasting your time or marketing budget on collecting data that’s irrelevant.
Surveys have become a staple tool for obtaining data from a variety of audiences. To obtain actionable data and achieve your stated objectives, it is essential to design a good questionnaire. Designing a survey is an art and requires practice, but by following some simple rules you can collect useful data without encountering some of the common pitfalls of survey design.
Time is money, so the saying goes, and it should be used as productively as possible. So, sometimes it is useful to re-use surveys that you have spent hours creating. This guide shows you how to save a survey as a template to use again, maybe numerous times, or share with your work colleagues…
A well-designed customer satisfaction survey can provide your organisation with essential insight that will help you compete in today’s competitive market. By listening and acting on feedback you can improve your customer UX which will increase referrals and keep consumers coming back for more.
We regularly receive a range of support questions from both new and existing customers asking for survey advice. We are always happy to cover as much as we can but thought it might be useful to highlight some of the most common questions we get asked. If you have a question or want survey advice from one of our team, please feel free to contact us anytime. In the meantime we hope the following answers to frequently asked survey related questions are useful. (more…)
Open ended questions allow respondents taking your survey to include more information, giving you, the researcher, more useful, contextual feedback. Open ended questions allow you to better understand the respondent’s true feelings and attitudes about the survey subject. Close ended questions, due to their limitations, do not give respondents the choice to truly give their opinions.
Protecting your brand identity in today’s digital world is of paramount importance, especially if you are engaging with customers and asking for their feedback. Consumers are savvy and something as simple as a bona fide branded domain can build trust and, in turn, increase response rates to your online surveys.
The General Data Protection Regulation (GDPR) compliance journey has started! The countdown has begun and there is now less than a year to go until the new regulations come into force. Information Commissioner Elizabeth Denham has told businesses there’s no time to delay in preparing for “the biggest change to data protection law for a generation”. Now is a great time to find out how well prepared you are or if you still have some issues that you need to consider…