Using Survey Data to Give Context to Analytics

More and more businesses and organisations are using analytics data driven approaches to understand how their customers interact with their products.

Man in a maze with arrows pointing off in various directions
The data gathered from how people use your app is important, but it may not be the full picture.

The capabilities of this new field are wide-ranging, and the applications exciting, to the point where some have suggested that older methods like traditional online surveys are obsolete. This overlooks both the limitations of a machine learning approach and the opportunities for greater understanding that a multi-channel approach offers.

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3 Tips on how to consider Behavioural Economics in your Online Surveys.

What, you may ask, is behavioural economics? And how does it relate to online surveys?

Behavioural economics (BE), in its most simple form, is the study of irrationality in decision-making. Classical economics pre-supposes that people will behave in a rational way when making purchasing or other financial decisions. In the real world, though, we know that this isn’t really true. Everyone is subject to conscious or unconscious biases that affect their decisions, and this can extend to responses to online surveys.

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How Research Can Help Shape Marketing Strategy [Infographic]

Research is a vital addition to any B2B and B2C marketing toolkit. Successful companies are developing their business strategy – with the aid of data – to make marketing decisions that drive business growth. Market research works because of the importance of making evidence-based decisions. For insight into the importance of customer research, check out our infographic…

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An Online Survey User Guide to Text Analysis

You have had a great response to your survey and gathered valuable insight from respondents who have answered your questionnaire. Now you need to do some text analysis in order to transfer any qualitative responses into actionable data. We are going to walk through the steps of using the text analysis tool and the advantages it can provide when done effectively.  Read on to find out the benefits of grouping your responses into categories and some tips to help you get started …

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Net Promoter Score Survey – how can I use it?

Last year we rolled out an update to SmartSurvey to add the functionality to quickly create surveys using the Net Promoter Score survey question. We thought it might be a good time to revisit the benefits of NPS as there is a consensus of opinion that it is a leading indicator of growth, making it a valuable asset to your company!

By calculating your customer’s NPS® score, you can learn what they think, how willing they are to recommend your services to others and to generally get a better understanding of their satisfaction rates. Read on to learn how to use Net Promoter Score effectively…

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