The Value of Market Research

If you want to keep up with trends in the market and stay one step ahead of the competition, then you need to be doing market research! It’s beneficial for any organisation to take a look to see what will drive success and a good place to start is to assess the value of market research. A well-designed online survey is the best method of learning what you are doing well and how you can improve it. Find out more about how to conduct successful market research…

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Smartest Types of Online Forms

SmartSurvey is not just for generating online surveys, you can create useful online forms as well that will help you collect essential information for your business. Forms enable the efficient and accurate collection of relevant information required to allow you to make smart decisions and manage business related tasks. Read on to find out more about what types of online forms you can create and how to set them up in a few simple steps…

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Create Online Business Surveys

Would you like to be sure that you are making the right business decisions? Are you tasked with driving your organisation forward? Have you considered conducting online business surveys? If you have answered ‘Yes’ to any of these questions, your organisation could benefit from a range of online survey features for both basic and advanced research. Read on to find out more…

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How Research Can Help Shape Marketing Strategy [Infographic]

Research is a vital addition to any B2B and B2C marketing toolkit. Successful companies are developing their business strategy – with the aid of data – to make marketing decisions that drive business growth. Market research works because of the importance of making evidence-based decisions. For insight into the importance of customer research, check out our infographic…

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Alton Towers Delight Visitors by using Customer Surveys to find out What Will Make Them Smile (or Scream)

Alton Towers
Customer Surveys

We spoke with the Head of Product Excellence at Alton Towers, to find out how using SmartSurvey helps them improve customer satisfaction. The Resort, operated by Merlin Entertainments, is a theme park, water park, and hotel complex. Read on to find out how customer surveys help to create unique, memorable and rewarding visitor experiences for millions of people… (more…)

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How IKEA Increased Response Rates with SMS Surveys

IKEA
IKEA use SMS Surveys

IKEA is the world’s largest furniture retailer offering a wide range of well-designed, functional home furnishing products at affordable prices. They use SmartSurvey’s advanced survey software to engage with consumers in order to get instant feedback that they can act on to improve long-term customer satisfaction. We spoke with Alastair Ross, Customer Fulfilment Manager about how surveys have helped develop IKEA’s business strategy…
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5 Steps to Create Customer Service Surveys

Last week we posted information on the reasons to use Customer Service Surveys. In this blog, we have compiled an easy to follow guide to demonstrate how to build a short customer focused survey. By surveying your customers, you will be able to measure satisfaction levels and identify any roadblocks that prevent customers making a repeat purchase or recommending you to others. Let’s get started…

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