How to get the Right Survey Audience for your Online Questionnaire

Do you need to reach a specific survey audience, but don’t have the people in your address book? Would guaranteed responses help you with your research? You’ve spent time and resources on designing a state-of-the-art survey, but your efforts will be wasted unless you get the number of respondents needed to meet the survey objectives. Read on to find out how to get targeted audiences to take part in your survey…


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Case Study: Using Online Forms for Consistent, Accurate Data Capture

Reduced survey cost will add value and improve efficiencyGlover Stanbury, a firm of Chartered Accountants based in Barnstaple in Devon, utilise effective internal practices within their business to ensure they can reduce survey cost, go the “extra mile” and add value for their customers. Additional reports, generated from data gathered, can pinpoint financial dynamics and identify key indicators, leading to increased profits. (more…)

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Successful Surveys – Your 5 Point Guide

Successful surveys are the key to understanding what an audience is thinking. The insight gained from an online survey can instantly empower a range of significant decisions. Research can influence changes to business strategy, product development, employee engagement policy and add weight to medical study and analysis. You might fully understand the benefits that well designed research can have and want to begin right away, but what is the best way to get started?

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Survey Features – Powerful Tools for Your Team

In the words of Benjamin Franklin, ‘Time is Money’! Getting feedback from your customers is essential for businesses looking to make informed decisions. However, many people lead increasingly busy lives!  So we are going to look at how some new, time-saving, survey features will help you get the most out of your online questionnaires.

Ask yourself – how can I engage with my customers in the most time efficient way?

  • Have you ever wanted to collect feedback about a new product?
  • Would you like to know about your customer preferences?

Online surveys are a valuable tool to help you pinpoint consumer desires and to understand their behaviour. But it’s crucial to ask the right questions in order to get results that help you understand your audience better.

At SmartSurvey, we are focused on delivering advanced survey features to help you and your team conduct effective research.  We thought you might like to hear about some of the new features we have been busy working on. (more…)

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Mobile Responsive Surveys – Connect with your Audience Effectively

Thanks to increased connectivity and a continual development in mobile technology, most consumers now look to their smart phones and tablets to do business, stay social and shop whilst they are on the move. Mobile responsive surveys are fast and effective, have excellent response rates and create a personal interaction between you and your recipient. It is clear that mobile friendly services have a huge part to play in the delivery of online questionnaires and the gathering of data. (more…)

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No need to worry about the Safe Harbour Ruling with SmartSurvey

Last October saw the Safe Harbour agreement ruled invalid by the European Court of Justice. Now the processing of data between the EU and the US no longer complies with EU data protection directives, meaning companies that previously complied with Safe Harbour can no longer automatically rely on the ruling.

Asking the right questions of your hosting provider is vital to ensure you are compliant at every stage of the supply chain. (more…)

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Net Promoter® Score – New Question Type on SmartSurvey

We recently rolled out an update to SmartSurvey to add the functionality to quickly create surveys using the Net Promoter Score question.

You can find a more in-depth explanation of what net promoter scores are on our dedicated page, but just to briefly recap, It’s a measure of how happy your customers are with your business, based on the answer to a single question, asking how likely your customers are to recommend you to friends or colleagues, then distilling the responses into a single score between -100 and 100. (more…)

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