What, you may ask, is behavioural economics? And how does it relate to online surveys?
Behavioural economics (BE), in its most simple form, is the study of irrationality in decision-making. Classical economics pre-supposes that people will behave in a rational way when making purchasing or other financial decisions. In the real world, though, we know that this isn’t really true. Everyone is subject to conscious or unconscious biases that affect their decisions, and this can extend to responses to online surveys.