Creating an online questionnaire is becoming a predominant method of gauging customer satisfaction for numerous companies on the online market. It is a method that offers a number of benefits for companies which deal online, because first and foremost it offers convenience for customers who show higher response rates in terms of completing online questionnaires compared to other methods of surveying customers’ opinions and preferences, for example direct mailing.
Creating an online questionnaire also delivers results within days compared to weeks which other methods of surveying customers take. The quality of final data obtained is higher, owing to the above mentioned convenience for persons completing questionnaires; they can read and re-read questions in order to express a more detailed opinion or think of additional details to include in their responses when they re-read the questions. Because online questionnaires are completed at times convenient for customers, they usually have sufficient time to consider questions and dwell on the responses in detail. There are no time constraints and responding customers can take as much time as they wish in order to answer questions properly. That is why increasingly more companies see creating an online questionnaire as a must in order to keep abreast of customers’ opinions and recommendations they can offer. With the lower cost offered to for this method of researching customers’ reactions and judgement, by creating an online questionnaire, the financial benefits for companies ordering such questionnaires are undisputed.
Creating an online questionnaire has become a proven method of achieving efficiency – the time necessary to market new products and services is reduced thanks to responses gathered via questionnaires filled online by customers, and that is expressed in economies for companies which typically hire market research companies that conduct online research to help estimate the situation in which new products and services will be launched and how successful it will be.
For customers who belong to the modern community which expects everything to be obtainable online, this digitised method of researching opinions and inviting recommendations and suggestions is more preferable than other methods. Customers completing online questionnaires see yet another important benefit. When they complete their responses, they do not need to worry about security, as such questionnaires offer full safety for their personal data, thanks to encryption – they remain anonymous, and the accent in researching by such questionnaires is on the information contributed, not on the personal data of respondents.
Besides the advantages of speed, savings, data accuracy achieved, and definite anonymity for customers who fill online questionnaires, there are advantages related to the design which are definitely decisive and impressive for responding people. Creating an online survey with an appealing design, taking advantage of the persuasiveness of multimedia, audio and video, as well as simulated shopping, is really an unforgettable experience for respondents.
On the basis of the benefits outlined above, it is clear why creating an online questionnaire is a preferred method of researching customers’ opinions and suggestions as a prerequisite for the improvement of products and services.