Whether it’s market research to help with new product development, feedback from your customers to measure their satisfaction with your product or service; or wanting to know how your employees feel about your business – there can be many reasons why you might want to conduct a survey. However, if the volume and quality of your responses is not providing an acceptable survey response rate, it can be more difficult to draw any useful conclusions from your results and subsequently put any...
From the quality of your product or service and the strength of your marketing, sales and support teams, to customer happiness with your brand, there can be many factors, which influence your ongoing business success. Similarly, your employees’ happiness and motivation are equally important, yet don’t often get the same level of attention.
Given the findings of a recent Harvard Business Review study citing a 31% increase in productivity among happy employees - gauging staff morale and knowing what needs implementing to drive positive change has never been more crucial to your future success.