In our final piece examining data issues in the online survey industry as we count down to Brexit, we explore data security. Similarly, to the apprehension businesses have over data collection issues, security concerns about the systems and processes providers have in place to manage their data evoke similar levels of anxiety.
Last week in our first of a series of pieces in the lead up to Brexit, we looked at data protection issues. This week we will explore data collection.
Whatever online survey you have created, when you have taken the time to research and carefully construct your questions, you’ll want to gather as much valuable insight from your responses as you can.
Currently there is a lot of uncertainty and worry about Brexit, and whether we will be able to secure a last-minute deal or face the prospect of a No Deal. The implications of a No Deal would be felt across all industries, not just the survey industry, so most businesses will be currently exploring what they can do to minimise its impact and disruption should it become a reality.
We are thrilled to have received yet more accolades for our survey software, after scooping three major awards with coveted, Software-as-a-Service business review specialist SaaSworthy.com. Having been pitted against some of the biggest players in the global online survey market, SmartSurvey excelled in three categories.
Whatever survey you are looking to create and distribute, you’ll want to know what sample size you need to reach in order to achieve a desired level of accuracy in your results.
Unsatisfied customers can be extremely costly to your business. According to a recent study up to 80% of customers would be prepared to switch companies after a poor service experience. So, it makes good business sense to keep them happy.
According to a recent Gartner study, more than two-thirds of companies now compete primarily on the basis of customer experience – up from just over a third in 2010. These findings reveal that customer experience (CX) is now more critical to business success than ever before. So, the ability to measure how your customers feel about your business through a customer experience survey is vital.
Sampling bias is something that can easily creep into surveys when the methods used unwittingly favour certain outcomes over others. While it is something that can be committed by even the most experienced professionals, any steps you can take to avoid it are crucial if you are to maximise the validity of your results and what you are able to achieve with them going forward.
With today’s more crowded and competitive markets Customer Experience (CX) has never been more important. In fact, according to in-depth studies from research consultants such as Walker, by as early as next year CX will overtake price and product as the key brand differentiator. So, it should come as no surprise to hear that growing numbers of companies are creating and developing customer experience (CX) strategies to grow their brand.