10 Reasons to Start Using an Online Form

Internet connectivity has exposed light to every dark corner of the world. This increased online accessibility has meant the collection and analysis of market research data has soared. At some stage during the day you will more than likely be asked to complete an online form, whether it is an application for something, an event sign up, or even a subscription.  Here we take an in-depth look at why the ability to capture data is essential for many organisations…

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Human Resources & Employee Satisfaction Surveys

Enabling the Human Resources (HR) department to gather honest feedback is a key part of gauging employee satisfaction. A happy workforce will not only increase retention rates but develop productivity and reduce the costs for recruitment. Online surveys can provide HR professionals with valuable insights that can help them get to grips with some of their main challenges. The use of online questionnaires provides a quick, anonymous option to regularly gather and then securely store confidential feedback. Here are examples of some uses for surveys…

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How to get the Right Survey Audience for your Online Questionnaire

Do you need to reach a specific survey audience, but don’t have the people in your address book? Would guaranteed responses help you with your research? You’ve spent time and resources on designing a state-of-the-art survey, but your efforts will be wasted unless you get the number of respondents needed to meet the survey objectives. Read on to find out how to get targeted audiences to take part in your survey…

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Alton Towers Delight Visitors by using Customer Surveys to find out What Will Make Them Smile (or Scream)

Alton Towers
Customer Surveys

We spoke with the Head of Product Excellence at Alton Towers, to find out how using SmartSurvey helps them improve customer satisfaction. The Resort, operated by Merlin Entertainments, is a theme park, water park, and hotel complex. Read on to find out how customer surveys help to create unique, memorable and rewarding visitor experiences for millions of people… (more…)

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How IKEA Increased Response Rates with SMS Surveys

IKEA
IKEA use SMS Surveys

IKEA is the world’s largest furniture retailer offering a wide range of well-designed, functional home furnishing products at affordable prices. They use SmartSurvey’s advanced survey software to engage with consumers in order to get instant feedback that they can act on to improve long-term customer satisfaction. We spoke with Alastair Ross, Customer Fulfilment Manager about how surveys have helped develop IKEA’s business strategy…
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Case Study: Using Online Forms for Consistent, Accurate Data Capture

Reduced survey cost will add value and improve efficiencyGlover Stanbury, a firm of Chartered Accountants based in Barnstaple in Devon, utilise effective internal practices within their business to ensure they can reduce survey cost, go the “extra mile” and add value for their customers. Additional reports, generated from data gathered, can pinpoint financial dynamics and identify key indicators, leading to increased profits. (more…)

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Net Promoter Score Survey – how can I use it?

Last year we rolled out an update to SmartSurvey to add the functionality to quickly create surveys using the Net Promoter Score survey question. We thought it might be a good time to revisit the benefits of NPS as there is a consensus of opinion that it is a leading indicator of growth, making it a valuable asset to your company!

By calculating your customer’s NPS® score, you can learn what they think, how willing they are to recommend your services to others and to generally get a better understanding of their satisfaction rates. Read on to learn how to use Net Promoter Score effectively…

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Case Study: Effective Online Survey Solutions

Effective survey solutions used by SmartSurvey customers like Norfolk County CouncilNorfolk County Council, the local authority for the county of Norfolk, have chosen UK-based SmartSurvey to provide their online survey solutions. To operate effectively the Council, who provide a wide range of services to the public, continually gather feedback from both internal and external audiences.

  • Internally, surveys are administered to support training & development as well as assisting with the implementation of new internal processes.
  • Externally, the Council gathers data from a range of sources and uses the feedback to develop services for the local community.

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Think ‘mobile’ when it comes to research

The modern day consumer is very engaged with their smartphone, it has become the main device for mobile research and communicating directly with brands, businesses, and friends. When we are in front of the television, walking down the high street, or even asleep, our mobile device is rarely out of arms reach. In fact, 53% of people now check their smartphone within 5 minutes of waking up. We have never depended on an electronic device so much! (more…)

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