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Author: Gee

Why You Need a Customer Satisfaction Survey

Companies tend to thrive in business when they manage to achieve a consistent rate of happy customers. A customer satisfaction survey is the best tool at your disposal to measure what they like or dislike and how they rate the customer service they received. It is also essential to find out if there is any dissatisfaction and what the reasons for it are.

Create an Effective Online Survey

Being asked our opinion about things we interact with is part of our everyday lives. We write reviews on products, ‘like’ images on social media, take part in polls and comment on videos and news articles. As consumers, we exercise our right to give our opinions freely. Organisations benefit from tapping into this insight, hence the need to create an effective online survey to collect the information…

The Importance of Keeping Survey Responses Confidential

When conducting online surveys, confidentiality is always an important consideration. Online survey responses must be kept confidential and within the parameters of The Data Protection Act. Reassuring respondents, who are participating in your surveys, that the information they are giving will remain confidential is of the utmost importance and setting their minds at rest about this will improve your survey response rates.

Recognising the Difference Between Rating and Ranking Questions

Many people struggle to understand the distinct difference between rating questions and ranking questions in online surveys, yet it is vital that you know how to tell them apart in order to conduct proper research. In this blog post, we’ll look at the pros and cons of each question and the best use of them in your online surveys…

The Benefits of Using Quality Consumer Panels for Online Research

Businesses have to use all the tools at their disposal to ensure customers are happy with the product and service they receive. Although online research and quality consumer panels have some shortcomings, the benefits generally outweigh the downsides. It is important to understand the drawbacks, so to help, we have put together this Guide to Consumer Panels to help you to better determine whether it is the right tool for your needs…

Measure Employee Loyalty by Creating an Employee Loyalty Survey

An employee loyalty survey is an essential tool for organisations to measure the extent of employee allegiance and to identify areas where improvements can be made. The success of every business lies with its employees. Use online surveys to increase employee productivity, engagement and retention rates …

7 Tips to Help With Your Questionnaire Design

You might think that questionnaire design is rather simple and easy; after all, it’s just a list of questions right? However, a proper questionnaire structure is one of the most vital steps in achieving successful results with your research. A good design will help respondents complete your survey, as you should never underestimate the power of something aesthetically pleasing! Read on to find out how a well-planned format for your survey will improve the accuracy of the data you collect...

5 Tips for Conducting Successful Online Surveys

In order to make a successful online survey, there are a few tips that will help ensure your efforts are fruitful. Many large corporations and even small organisations consistently use online surveys to gain business insight. Read on for tips on how to create successful surveys that will help you meet your objectives…

The Benefits of Using Skip Logic

In designing surveys, the use of skip logic, also referred to as conditional branching or routing, is used when researchers change the course that respondents can take in an answer-based survey, in order to make the survey more relevant and quicker to complete.  Wouldn’t you like to increase response rates to your surveys? Read on to find out how…

Net Promoter® Score - New Question Type on SmartSurvey

We recently rolled out an update to SmartSurvey to add the functionality to quickly create surveys using the Net Promoter Score question. You can find a more in-depth explanation of what net promoter scores are on our dedicated page, but just to briefly recap, It’s a measure of how happy your customers are with your business, based on the answer to a single question, asking how likely your customers are to recommend you to friends or colleagues, then distilling the responses into a single score...