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Author: Gee

Advantages of Using Likert Scale Questions

Advantages of Using Likert Scale Questions

A Likert scale is an orderly scale from which respondents choose the option that best supports their opinion. It can be used to measure someone's attitude by measuring the extent to which they agree or disagree with a particular question or statement.

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The Pros and Cons of Using Open Ended Questions

The Pros and Cons of Using Open Ended Questions

Open ended questions allow respondents taking your survey to include more information, giving you, the researcher, more useful, contextual feedback. Open ended questions allow you to better understand the respondent's true feelings and attitudes about the survey subject. Close ended questions, due to their limitations, do not give respondents the choice to truly give their opinions.

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Finding the Right Respondents for Your Online Survey

Finding the right respondents for your online survey can be the key to successful research! However, it’s not that simple. Collecting data that will provide you with valuable feedback depends on a number of factors. It includes asking the right questions, unbiased and straightforward, choosing the optimal number of questions and of course, finding the right people to take part in your questionnaire. We have assembled some of our top tips for finding the correct respondents…

How to Increase Your Online Survey Response Rates

Good response rates to your online surveys are fundamental when researching the opinions, likes and dislikes of your customers. In order to achieve higher survey response rates, there are some factors that you should be aware of. Here we outline some important benefits of well-designed online questionnaires…

10 Tips for Writing Quality Survey Questions

It pretty much goes without saying that quality survey questions are the basis for the success of your online questionnaire. If your objective is to find out the opinions of your customers, then the tactics to achieve that will lie with the creation and distribution of your online survey! We have put together our top 10 tips that will help you design a successful survey to meet your marketing objectives…

Important Mistakes to Avoid in Online Surveys

You are considering distributing online surveys to gather feedback for your business. Therefore, it goes without saying that you will want to ensure you do not make any mistakes in the design or the creation process. It is generally straightforward for respondents to answer surveys that are well-written. The results that you gather will provide insightful data to help you make smart decisions so it's worth spending some time finding out how to design the most effective surveys.

7 Tips to Help You Design an Online Questionnaire

Online surveys are commonly used to find out customers’ opinions, both positive and negative. There are some specific rules that can be used to design an online questionnaire which, if followed, will help you gather useful feedback to provide insight that will enable you to offer products and services that you know your customers want.

5 Tips for an Effective Online Questionnaire

The benefits of an effective online questionnaire are far reaching. They are cost-efficient, have a wide reach and can offer fast results. And, with current advanced reporting tools, you can quickly spot trends in the market and develop a business strategy in line with your research.  But, questionnaires are only as effective as the questions asked, so it is important to spend some time designing the right type of surveys…

How Online Questionnaires Can Improve Your Business

Online questionnaires have become a vital addition to any B2B and B2C marketing toolkit, helping to achieve significant improvements in business. Surveys enable companies to learn the opinions of their valued customers, an essential requirement for improving the quality of products and services and allowing organisations to drive business forward.

What Is An Online Questionnaire?

An online questionnaire often appears on web pages whilst people are surfing the internet. Nowadays, people are very used to being asked to fill in a questionnaire while they are online, browsing for products or services. It’s generally quick and easy to fill in contact details whilst you are online so that you can be sent relevant material related to what you were searching for. Let’s face it, sending useful information to engaged, targeted customers is a technique that modern day marketers...

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