What Is An Online Questionnaire?

An online questionnaire often appears on web pages whilst people are surfing the internet. Nowadays, people are very used to being asked to fill in a questionnaire while they are online, browsing for products or services. It’s generally quick and easy to fill in contact details whilst you are online so that you can be sent relevant material related to what you were searching for. Let’s face it, sending useful information to engaged, targeted customers is a technique that modern day marketers should not miss!

(more…)

Read More

Create an Effective Online Survey

Being asked our opinion about things we interact with is part of our everyday lives. We write reviews on products, ‘like’ images on social media, take part in polls and comment on videos and news articles. As consumers, we exercise our right to give our opinions freely. Organisations benefit from tapping into this insight, hence the need to create an effective online survey to collect the information…

(more…)

Read More

The Importance of Keeping Survey Responses Confidential

When conducting online surveys, confidentiality is always an important consideration. Online survey responses must be kept confidential and within the parameters of The Data Protection Act. Reassuring respondents, who are participating in your surveys, that the information they are giving will remain confidential is of the utmost importance and setting their minds at rest about this will improve your survey response rates.

(more…)

Read More

The Benefits of Using Quality Consumer Panels for Online Research

Businesses have to use all the tools at their disposal to ensure customers are happy with the product and service they receive. Although online research and quality consumer panels have some shortcomings, the benefits generally outweigh the downsides. It is important to understand the drawbacks, so to help, we have put together this Guide to Consumer Panels to help you to better determine whether it is the right tool for your needs…

(more…)

Read More

7 Tips to Help With Your Questionnaire Design

You might think that questionnaire design is rather simple and easy; after all, it’s just a list of questions right? However, a proper questionnaire structure is one of the most vital steps in achieving successful results with your research. A good design will help respondents complete your survey, as you should never underestimate the power of something aesthetically pleasing! Read on to find out how a well-planned format for your survey will improve the accuracy of the data you collect…

(more…)

Read More