With today’s more crowded and competitive markets Customer Experience (CX) has never been more important. In fact, according to in-depth studies from research consultants such as Walker, by as early as next year CX will overtake price and product as the key brand differentiator. So, it should come as no surprise to hear that growing numbers of companies are creating and developing customer experience (CX) strategies to grow their brand.
Having worked hard to create your online survey, you will want to ensure the highest levels of audience engagement. A healthy response rate and a large volume of survey data will enable you to gain valuable insights and make data driven decisions to achieve your objectives. In this post we're exploring how you use a variety of different collection methods to improve data capture by engaging with your audience on the channels that are most relevant to them in a range of different scenarios.
Attitudes can change rapidly. So, if you are using the data from your online survey findings to make key strategic decisions, it’s critical to ensure they accurately reflect the current views of your audience.
