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Using Online Surveys to Track Customer Effort Scores.

Using Online Surveys to Track Customer Effort Scores.

Customer Effort Surveys can be an effective approach to collecting customer feedback. They are simple to set up and analyse, and flexible. They’re effective because they focus on a specific element of customer experience that’s been shown to be key in predicting returning business. They're based on the idea that by making your business easier to deal with, customers will be more likely to return, but how do you work out how to do that? With online surveys of course....

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