Businesses have to use all the tools at their disposal to ensure customers are happy with the product and service they receive. Although online research and quality consumer panels have some shortcomings, the benefits generally outweigh the downsides. It is important to understand the drawbacks, so to help, we have put together this Guide to Consumer Panels to help you to better determine whether it is the right tool for your needs…

Espresso Service, an independent national coffee equipment company, provides nationwide maintenance and breakdown coverage for most types of coffee machines. Their aim is to enable vendors to serve the perfect cup of coffee. Read on to find out how SmartSurvey software helps them gather customer feedback in order to streamline services and keep the coffee pouring!

An employee loyalty survey is an essential tool for organisations to measure the extent of employee allegiance and to identify areas where improvements can be made. The success of every business lies with its employees. Use online surveys to increase employee productivity, engagement and retention rates …

Would you like to be sure that you are making the right business decisions? Are you tasked with driving your organisation forward? Have you considered conducting an online survey for your business? If you have answered ‘Yes’ to any of these questions, your organisation could benefit from a range of online survey features for both basic and advanced research. Read on to find out more…

Research is a vital addition to any B2B and B2C marketing toolkit. Successful companies are developing their business strategy – with the aid of data – to make marketing decisions that drive business growth. Market research works because of the importance of making evidence-based decisions. For insight into the importance of customer research, check out our infographic...