Survey data is an essential part of decision-making. It is important that you send surveys from time to time to acquire information from key people - it could be your members of staff, suppliers or the public. The information collected is useful in drawing projections and calculation of statistical probabilities before making any major choices. On the flip side, though, if online surveys are not used in a wise and strategic manner; they may fetch low response rates. In reality, people have...

An engaging and informative introduction page is one of the most crucial aspects of questionnaire design, yet often one of the most neglected. A quality introduction is often the deciding factor in whether a participant goes on to complete the questionnaire or clicks off to another website. Just as you would greet a customer who comes through the door of your store, the introductory page should be clear and welcoming if you want to encourage maximum participation and avoid abandoned or partial...

Social media is perhaps the most used and effective media available to people today, and for those who can use if effectively, there can be nothing better than social media to reach out to people. This is especially true in cases of businesses that have just started out and are yet to make a name for them. Using social media surveys, business owners can interact with many kinds of people, which can include existing and potential customers, not to mention the general audience who might just want...