If you want to improve survey response rates, you must use all the tools at your disposal. Social media is a very important tool, which is why you should always place your survey on Twitter, Facebook and LinkedIn at the very least. To improve survey response rate for an online questionnaire that runs within an organisation only, you should also use email and the intranet, as well as making announcements with the wage slips. Placing your surveys on Twitter is so easy that it would be a waste of...
Although online questionnaires are generally the best way to measure customer data on both quantitative and qualitative levels, there are many situations in which an unsuccessful questionnaire can occur. Let’s take a look at the 10 most common reasons for an unsuccessful questionnaire to happen. 1. The respondents to online questionnaires do not create a representative sample. This is mainly due to online demographics. 2. Online questionnaires can freeze or crash during its usage, which would...
Market research is designed to allow businesses to understand their customers’ needs and requirements, as well as responses to historic events, products or services. Online surveys measure these needs and requirements better than any other tool available on the market, which is why they are so incredibly important. Through online questionnaires, you are able to collate both qualitative and quantitative data. These are the two principles behind good market research. Online surveys are one of the...
In order to truly understand the benefits of question and answer piping, you must first grasp what it is. Through question and answer piping, you can use the answer to a specific question and include that in any follow up questions later on in the survey. For instance, if you ask a respondent what their favourite drink is, you can design any further parts of the online questionnaire specifically to that drink. In other words, if the answer was “orange juice”, you could then ask what your...
There are many huge advantages to conducting a good event planning survey. In fact, there are so many that they would be too many to list. Let’s take a look at the five main benefits of conducting event planning surveys. 1. A good event planning survey allows you to monitor your event before, during and after it takes place. This means you can learn important points on what you did right and what could be improved for future events at each of the stages.
Through online surveys you can generate data from thousands of respondents in a very easy way. Whether you wish to speak to employees, customers, service users, stakeholders, the general public or anyone else, online surveys allow you to quickly measure the current situation. It is hugely important that you design your online questionnaire properly, that you roll it out in a well-managed fashion and that you are able to understand the results. Your starting point, however, is that you comply...
Should you wish to set up an online questionnaire, you have to first understand who your target audience is. These are the kind of people you want to answer the questionnaire. There are five tips to follow, which will make sure you get the right audience to answer your online questionnaire. 1 – Why Are You Researching Firstly, you need to understand what you are trying to achieve. Do you want to sell a product, increase awareness or call people to action for instance? Once you know what you...
A few months ago, an important symposium was held on device convergence and its effects on market research. The link between this an online survey appearance may not be immediately apparent, but it is definitely there. It isn’t that long ago that online survey content was stagnant. Respondents sat behind a computer and completed the survey and that was that. However, computers moved to laptops, laptops moved to Smartphones, Smartphones moved to tablets and so on.