It’s a great idea to make New Year's resolutions. There is no better time than the start of the year to take note of your business practices and spend some time evaluating what is driving success. We thought we would kick off the New Year with a look at how online surveys can help you collect the data you need to manage all business related tasks…
Online Survey New Year's Resolutions
In the first few weeks of January, it is usual to be full of good intentions! The trick to success is to implement your great ideas whilst you are motivated and before all your best plans go out the window!
This year, your customer is going to become more and more important in driving positive change. This article on Five Trends Shaping The Future Of Customer Experience shows how important investing in forming a vision of the future will be. You can communicate with consumers on a one-to-one basis through online surveys. Here are some tips that will help you make good business decisions:
Resolution #1 - Review Security Standards
The General Data Protection Regulation (GDPR) will become the law on 25th May, 2018. Therefore, a good starting point for the New Year is to review the security accreditation of your online survey provider.
Make sure your survey provider is ISO 27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws. We also suggest you find out how your provider manages and stores your data. Ask where it is stored and if it is outside the EU or the UK.
Resolution #2 – Incorporate Your Brand
Profile your business identity across all platforms by incorporating your brand into your surveys. A consistent branded message will build trust with consumers and increase loyalty.
By making your survey look and feel credible, you will increase the response rate and quality of responses. By demonstrating transparency through explicit branding, you will help respondents to feel confident that the information they are providing will be used responsibly.
Resolution #3 - Work as a Team
Streamline internal processes by sharing data with colleagues. By setting different levels of user permissions you can control access to each survey and sets of data. You can set user privileges based on authority levels, allowing you to safeguard certain data and keep your account secure.
When it is time to analyse the results, you can share the results with the selected members of staff that you have chosen.
Resolution #4 – Extend Your Reach
As technology improves, mobile phone usage continues to grow. We are more connected than ever before and sending your survey link via SMS enables you to reach more and more consumers whilst they are on the move.
Collecting data with offline surveys is also very beneficial. Gather people’s opinions whilst they are actually at the event and simply download the information once you are connected to the internet again.
Resolution #5 – Utilise Advanced Features
Powerful features allow teams to create bespoke online surveys in order to get the exact data they need. Advanced online survey features are great for making your survey look great and more engaging, which should result in more complete data sets and less partial responses.
Skip logic, piping and default answers can tailor your survey for each individual respondent and increase relevance by not asking the questions that you already know the answer too. This not only delivers a better experience for the respondent but can reduce the time it takes for the data to be captured.
If you are working for a large organisation or considering using automation to increase accuracy and save time, then email triggers can be used in a manner of useful ways. This feature will allow you to set automatic email triggers to notify certain individuals that a survey has received a new response.
Full multi-language support will mean that your survey can be answered by respondents all over the world with any potential language barrier removed. Unlike other tools, SmartSurvey allows you to create one survey in as many languages as you wish. This means that you no longer have to setup multiple surveys in each different language. This will eliminate the need to send out multiple survey links and having to manage multiple data sets. More importantly, this makes it easier for respondents to select the language they want to complete the survey in by simply clicking the language.
Time to get started
These five achievable ideas will get you off to a great start. Don’t forget, keep your goals realistic and achievable, don’t bite off more than you can chew. By introducing these new tactics in January, you stand a great chance of them becoming part of your company-wide policy for the rest of the year.
2018 is gearing up to be a year full of opportunities and challenges and the customer is going to be at the forefront of any changes. By using advanced online survey software to gather actionable data, you will be able to respond to customer issues in real-time and provide the solutions to drive your business forward.
Want to learn more?
Our team is ready to help you on your journey to get the most from your research in order to improve productivity and customer satisfaction. If you want to discuss your online survey software requirements and how our services can benefit you, please contact us and tell us what you need.
Happy New Year from the SmartSurvey Team!