A well-designed customer satisfaction survey can provide your organisation with essential insight that will help you compete in today’s competitive market. By listening and acting on feedback you can improve your customer UX which will increase referrals and keep consumers coming back for more.
We regularly receive a range of support questions from both new and existing customers asking for survey advice. We are always happy to cover as much as we can but thought it might be useful to highlight some of the most common questions we get asked. If you have a question or want survey advice from one of our team, please feel free to contact us anytime. In the meantime we hope the following answers to frequently asked survey related questions are useful. (more…)
Open ended questions allow respondents taking your survey to include more information, giving you, the researcher, more useful, contextual feedback. Open ended questions allow you to better understand the respondent’s true feelings and attitudes about the survey subject. Close ended questions, due to their limitations, do not give respondents the choice to truly give their opinions.
Protecting your brand identity in today’s digital world is of paramount importance, especially if you are engaging with customers and asking for their feedback. Consumers are savvy and something as simple as a bona fide branded domain can build trust and, in turn, increase response rates to your online surveys.