The Value of Market Research

If you want to keep up with trends in the market and stay one step ahead of the competition, then you need to be doing market research! It’s beneficial for any organisation to take a look to see what will drive success and a good place to start is to assess the value of market research. A well-designed online survey is the best method of learning what you are doing well and how you can improve it. Find out more about how to conduct successful market research…

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5 Tips for an Effective Online Questionnaire

The benefits of an effective online questionnaire are far reaching. They are cost-efficient, have a wide reach and can offer fast results. And, with current advanced reporting tools, you can quickly spot trends in the market and develop a business strategy in line with your research.  But, questionnaires are only as effective as the questions asked, so it is important to spend some time designing the right type of surveys…

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