If the UK vote to remain in the EU, will it be for sovereignty, financial or migration reasons? The truth is, it is not easy to assess what drives voting behaviour. Do voters consider all issues relating to why we should remain in or leave the EU, of equal importance? Read on to learn about advantages and disadvantages of using Likert Scale questions in opinion polls…
We are delighted to announce that we have been shortlisted for Corporate Vision’s 2016 Technology Innovator Award.
Corporate Vision shine the spotlight on individuals, departments and companies who are developing and sharing technology that enhance and fundamentally alter the business world for the better. Read on to find out more about why we were shortlisted….
Our customer, a national utilities provider, runs an industry apprenticeship programme recruiting and training apprentices into many roles across the organisation. Applications for the programme are completed using SmartSurvey Online Forms that enable the efficient and accurate collection of all relevant information required.
Both closed and open ended questions used in surveys have their benefits. With the proper balance of both types of questions, asked in the right sequence, the goals of online surveys are efficiently met. The pros and cons of both types are often discussed to assess which type to use in the specific situation. It is often pointed out that the open ended question type yields more candid information and unique insight for researchers. Read on to learn more about the benefits of well constructed questionnaires…
In this blog, we turn the spotlight on the features available when using mobile friendly surveys. We look at some powerful attributes the team at SmartSurvey has been updating and refining that will help you get the most out of your market research. Before we get started, ask yourself;
- Is the response rate on the surveys you are sending providing you with enough data?
- Is your ROI increasing in line to meet your objectives?
- Are you reaching your target audience in the most effective way?
If not, read on for more information about how mobile responsive surveys can provide the solutions you need…
Some people live by the expression ‘if you want something done, ask a busy person’? Life gets increasingly faster and we are constantly on the lookout for efficient ways to get more done during the day.
Ofcom reports that Smartphones have overtaken laptops as the most popular device for getting online. This, coupled with the fact that texting is one of the most popular methods of communication, means it makes sense to send your survey invites by SMS. Read on to learn how Offline and SMS surveys can help you reach your consumers on the move ….