The hospitality and travel industry rely mainly on customer satisfaction reviews and reputation for securing business. With the growth of social media and online communities, consumers will quite readily provide negative feedback via forums, websites or personal accounts. In contrast, happy customers tend not to provide positive feedback as frequently but simply become repeat customers. (more…)
Thanks to increased connectivity and a continual development in mobile technology, most consumers now look to their smart phones and tablets to do business, stay social and shop whilst they are on the move. Mobile responsive surveys are fast and effective, have excellent response rates and create a personal interaction between you and your recipient. It is clear that mobile friendly services have a huge part to play in the delivery of online questionnaires and the gathering of data. (more…)
A student research project is a big part of every student’s life. Carrying out good research is an essential part of the process.
Student research projects raise important concerns, such as:
- Where will you find the most useful information for your research?
- What is the best method for collecting the information?
- How do you handle and analyse the information once you have collected it?
Nowadays, online survey software lets students gather the data they need for their research projects in easy to manage formats.
We have put together some helpful guidelines on the basic process of survey research: (more…)
Many businesses are aware that customer satisfaction is the most important asset that they have. However, gathering feedback from consumers on a regular basis is not always seen as a priority, sometimes because no one is quite sure how to do it. Customers have ever increasing options of online services at their fingertips, therefore it is essential for a business to remain relevant and provide exactly what the user wants. Gathering customer feedback on existing products and services will provide you with the insight to drive future decisions, resulting in a truly customer orientated business.
The increase of online services has enabled 24/7 ‘on the go’ access to both businesses and consumers. These additional services present new options for brands to engage with consumers by using effective online surveys and find out what they truly think about their products, services and business.
Using effective online surveys is a great way to gauge customers’ honest opinions, as well as allowing them to share their own ideas with you anonymously, in a comfortable, secure environment. Online surveys are very easy and straight forward to setup, compared to print, they are also quick to distribute, record and analyse.
Are you thinking of conducting research online or trying to gather feedback from a specific audience, but are unsure of how to get started? Following these quick tips will get you moving in the right direction. (more…)
Last October saw the Safe Harbour agreement ruled invalid by the European Court of Justice. Now the processing of data between the EU and the US no longer complies with EU data protection directives, meaning companies that previously complied with Safe Harbour can no longer automatically rely on the ruling.
Asking the right questions of your hosting provider is vital to ensure you are compliant at every stage of the supply chain. (more…)