When it comes to market research, it is important to use surveys, and ask questions to your possible customers, to know what they want in a product. Depending on who your target audience is, what kind of product or services your business sells, and what information you would like to get from your target audience, are all factors that will influence the content and questions which are going to be asked, in the surveys that you create.
Determine the extent of the survey
The first step is to define the boundaries of the survey. The size of your market respondents, the demographics, and the type of questions all have to be decided before you create a survey. You also have to determine which aspects of the market you want to investigate, and find out where the best location is to reach that specific audience. Sometimes mailing out surveys works best, with other respondents it might be better to do an online research study; determine all of these factors before you hand the survey out. (more…)