Getting a high survey response rate for surveys is critical in establishing a conclusive and reliable outcome. There are numerous factors and techniques to include when designing a questionnaire to improve the survey response rate. One of the best techniques available is the Skip Logic tool.
What is Skip Logic?
Skip Logic works by directing respondents through different, separate paths, based on their answers to previous questions or page logic. The tool can only be applied to different question types within a survey. The system only allows a one direction answer route. Skip logic allows respondents to skip to specific questions on other pages. This leads to personalised test answers and conclusive results, relating to individual responses. By skipping from question to question, surveyors can decide when to stop the survey, where to stop it and the final number of questions, based on typical responses. (more…)