Survey data is an essential part of decision-making. It is important that you send surveys from time to time to acquire information from key people – it could be your members of staff, suppliers or the public.
The information collected is useful in drawing projections and calculation of statistical probabilities before making any major choices. On the flip side, though, if online surveys are not used in a wise and strategic manner; they may fetch low response rates.
In reality, people have little time to spare which means you have to go out of your way to lure them into your survey platform. Remember you want them to not only respond to your questions but to do so diligently and appropriately. Here’s what it takes to enhance response rates. (more…)