In customer satisfaction surveys which are important tools for companies to assess how successful they are with customers, rating scales are included to measure satisfaction in a more precise manner. There are different rating scales; they all have their appropriateness in different circumstances, with respect to different products or services. Three, five, seven, ten, or even eleven point rating scales are used by different companies to measure aspects of customer satisfaction.
The three item rating scale is beneficial when less visual space is needed. With three options to choose from, there is enough robustness to capture data and still retain the visual appeal of customer satisfaction surveys. (more…)