The obtaining of maximum survey response rates is essential to guarantee better quality and quantity of survey feedback. The response rates for different surveys naturally vary. The most frequent types of surveys – surveys designed to measure customer satisfaction – often have survey response rates of 10 to 30 percent, and the same applies to market research surveys. The rates are higher with employee surveys. However, there are tools that can be applied to maximize the response rates of online surveys.
To invite a favourable response from customers who are going to fill surveys, they should be completely informed on the main purposes of each survey. These include the reasons why a survey has been drawn up, who is going to discuss and use the results, and it what manner these results and feedback will be used. (more…)