Customer satisfaction is a strong prerequisite for successful business, and measuring it is important, with a customer satisfaction survey being the prime tool. It is often pointed out that retaining customers costs nine times less than winning new ones. That is why customer satisfaction, which is paramount for their retention, is in the focus to implement a customer satisfaction survey by a host of companies on a regular basis.
The modern environment in which companies implement their business abounds in cutting edge products. The bar against which customers measure contemporary products is getting higher, with intense competition among companies to win new customers. That should be borne in mind when it comes to implement a customer satisfaction survey. It is a tool for maintaining direct contacts with customers, to judge the extent of success and areas which need improvements. (more…)