Creating an online questionnaire is becoming a predominant method of gauging customer satisfaction for numerous companies on the online market. It is a method that offers a number of benefits for companies which deal online, because first and foremost it offers convenience for customers who show higher response rates in terms of completing online questionnaires compared to other methods of surveying customers’ opinions and preferences, for example direct mailing.
Creating an online questionnaire also delivers results within days compared to weeks which other methods of surveying customers take. The quality of final data obtained is higher, owing to the above mentioned convenience for persons completing questionnaires; they can read and re-read questions in order to express a more detailed opinion or think of additional details to include in their responses when they re-read the questions. Because online questionnaires are completed at times convenient for customers, they usually have sufficient time to consider questions and dwell on the responses in detail. There are no time constraints and responding customers can take as much time as they wish in order to answer questions properly. That is why increasingly more companies see creating an online questionnaire as a must in order to keep abreast of customers’ opinions and recommendations they can offer. With the lower cost offered to for this method of researching customers’ reactions and judgement, by creating an online questionnaire, the financial benefits for companies ordering such questionnaires are undisputed. (more…)