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Data Security and Personal Data

Data Security and Personal Data

In our final piece examining data issues in the online survey industry as we count down to Brexit, we explore data security. Similarly, to the apprehension businesses have over data collection issues, security concerns about the systems and processes providers have in place to manage their data evoke similar levels of anxiety.

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Data collection in the GDPR world using consent & legitimate interests

Data collection in the GDPR world using consent & legitimate interests

Last week in our first of a series of pieces in the lead up to Brexit, we looked at data protection issues. This week we will explore data collection.

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Enhancing Survey Data Insights with Text Analysis

Enhancing Survey Data Insights with Text Analysis

Whatever online survey you have created, when you have taken the time to research and carefully construct your questions, you’ll want to gather as much valuable insight from your responses as you can.

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Brexit & Data Protection: Deal vs No Deal

Brexit & Data Protection: Deal vs No Deal

Currently there is a lot of uncertainty and worry about Brexit, and whether we will be able to secure a last-minute deal or face the prospect of a No Deal. The implications of a No Deal would be felt across all industries, not just the survey industry, so most businesses will be currently exploring what they can do to minimise its impact and disruption should it become a reality.

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How to Measure Customer Satisfaction Across Communication Channels

How to Measure Customer Satisfaction Across Communication Channels

When it comes to customer experience, there’s a huge disconnect between how companies perceive what they are providing and what customers feel they are getting.

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SmartSurvey Gains Triple-Award with Top SaaS Business Review Specialist

SmartSurvey Gains Triple-Award with Top SaaS Business Review Specialist

We are thrilled to have received yet more accolades for our survey software, after scooping three major awards with coveted, Software-as-a-Service business review specialist SaaSworthy.com. Having been pitted against some of the biggest players in the global online survey market, SmartSurvey excelled in three categories.

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How to identify a statistically significant sample size

How to identify a statistically significant sample size

Whatever survey you are looking to create and distribute, you’ll want to know what sample size you need to reach in order to achieve a desired level of accuracy in your results.

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Top tips to better measure customer satisfaction

Top tips to better measure customer satisfaction

Unsatisfied customers can be extremely costly to your business. According to a recent study up to 80% of customers would be prepared to switch companies after a poor service experience. So, it makes good business sense to keep them happy.

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Best Practice to Build Effective Customer Experience Surveys

Best Practice to Build Effective Customer Experience Surveys

According to a recent Gartner study, more than two-thirds of companies now compete primarily on the basis of customer experience – up from just over a third in 2010. These findings reveal that customer experience (CX) is now more critical to business success than ever before. So, the ability to measure how your customers feel about your business through a customer experience survey is vital.

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Ways to avoid sampling bias in surveys

Ways to avoid sampling bias in surveys

Sampling bias is something that can easily creep into surveys when the methods used unwittingly favour certain outcomes over others. While it is something that can be committed by even the most experienced professionals, any steps you can take to avoid it are crucial if you are to maximise the validity of your results and what you are able to achieve with them going forward.  

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