Using Survey Data to Give Context to Analytics

More and more businesses and organisations are using analytics data driven approaches to understand how their customers interact with their products.

Man in a maze with arrows pointing off in various directions
The data gathered from how people use your app is important, but it may not be the full picture.

The capabilities of this new field are wide-ranging, and the applications exciting, to the point where some have suggested that older methods like traditional online surveys are obsolete. This overlooks both the limitations of a machine learning approach and the opportunities for greater understanding that a multi-channel approach offers.

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3 Tips on how to consider Behavioural Economics in your Online Surveys.

What, you may ask, is behavioural economics? And how does it relate to online surveys?

Behavioural economics (BE), in its most simple form, is the study of irrationality in decision-making. Classical economics pre-supposes that people will behave in a rational way when making purchasing or other financial decisions. In the real world, though, we know that this isn’t really true. Everyone is subject to conscious or unconscious biases that affect their decisions, and this can extend to responses to online surveys.

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Popup Surveys made simple

Popup surveys are a powerful feature available to our Enterprise users. As an organisation, you are the experts on what your customers are looking for and the service they expect to receive. But, it’s always useful to dig a bit deeper to find out a little more, and what’s better than getting opinion straight from the horse’s mouth? Popup surveys can help you find the answers that you are looking for! Read on to learn more about the benefits and how to set them up…

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